From an article on npr.com:
I realize we're picking the bones from the Old Spice campaign at this point, but when I saw that the Brigham Young University parody of the Old Spice ads had gotten more than 1.2 million views (Old Spicy himself — that's what I'm calling him — did a video for libraries), it got me thinking.
Specifically, it got me thinking about the very enjoyable Librarians Do Gaga video that everyone sent my way after the debut of the NPR Does Gaga video.
And about the fact that a local news story skeptically questioning whether libraries are "necessary" set off a response from Vanity Fair, and a later counterpunch by Chicago's Public Library Commissioner won her support from such diverse, non-library-specific outlets as The A.V. Club and Metafilter, and from as far away as The Guardian.
Call it a hunch, but it seems to me that the thing is in the air that happens right before something — families with a million kids, cupcakes, wedding coordinators — suddenly becomes the thing everyone wants to do happy-fuzzy pop-culture stories about. Why?
">Are libraries the next big thing?