Monday, December 5, 2011

EvMo is NaBloPoMo

So, astute readers may have noticed that this year, the amount of blog posts did not take a nosedive after Nov. 30. So smart, you are!

This month, for the first time, I really got interested in how to build an audience for a blog. I'd never thought about it much before. It seemed as if I heard about the various sites I frequent just by magic. A friend would say, "Hey, you've gotta check out Regretsy, hilarious stuff." Or, I'd see a magazine article that referenced it. So when I started this blog, I waited patiently for the Internet to sprinkle its magic fairy dust over my page. And waited. And waited.

Do I have it even close to mastered? Hardly. The Internet seems very "mushy" to me. People read the paper I work for because it's available everywhere. When people in my community ask where they can get a copy, I don't even know what to tell them. To me, it's like asking if I know where they can dig up a sample of dirt. We have free drop boxes all over the place. On street corners, in grocery stores, in restaurants and coffee shops (I still love going into the one closest to the office on the day the paper hits the stands and seeing everyone reading what I wrote). But on the Internet, there's nothing like that. You control your online environment, so how does one sneak their own content in there?

I'm clueless. The wife of one of my friends and followers here works at a marketing firm and I know digital strategy is a big part of her job. I can't even imagine how she makes that happen.

But one fundamental piece of advice I've read on sites that give advice on how to get readership is quite simple. It's the same piece of advice I've been hearing from sources as diverse as my second grade teacher, a smartass McSweeney's columnist, and the woman I posted about yesterday: just write. Just keep posting things for people to read. You'll never become a better blogger by not doing it. You'll never garner more readers by not posting. So, I'm going to try to keep going with this, every day. I may not make it through some of the holidays, but I'm going to try. Thanks for reading!

No comments: